I am a design strategist who helps teams cut through complexity and build products with clarity‭. ‬I pair qualitative research with product-minded thinking to turn user insight into requirements‭. ‬

I’ve settled into the intersection of user research‭, ‬product strategy‭, ‬and cross-functional execution in high-stakes industries‭, ‬from defense healthcare to commercial aviation‭, ‬where‭ ‬“getting it right”‭ ‬means everything‭.‬

I hold a master's degree in Design Management & Communications from Georgetown University and a bachelor's degree from American University in both Communications and Arabic Language.

Background & Expertise

Human-centered Design Strategy

Design Management (Agile/PMBOK)

User Research, Testing & Analysis

Creative Co-creation/Facilitation

User Journey & Mind Mapping

Brand Development

Visual Storytelling

Favorite Quotes

“Make it work designers!” — Tim Gunn

 

Words of Affirmation

  • I have witnessed firsthand Matthew's dedication to his role and, more importantly, his commitment to excellence

    — former team member

  • Matthew is an incredible coworker. He is delightful enough to be a personality hire, but is also brilliant and hard-working.

    — former team member

  • Matthew knows how to engage everyone- from boardroom to everyday users- and he brings an energy to work that demonstrates both intelligence and ease.

    — direct manager

  • I'm still unsure what Matthew does, but it seems like he really enjoys it and that makes me happy.

    — my mom

  • Matthew has a rare management and design mix that allows him to manage teams and stakeholders as well as contribute to the UX/CX strategy in the most effective way.

    — former direct report